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A bowler hat, a pink bus and a drive to be different
Brokers are humans as well. They also need to be communicated with. They have choice like any consumer. They need to know there is a...
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A New Era? Four trends that everyone at BIBA2025 should be thinking about.
The hopeful and inspiring theme of the BIBA2025 Conference is ‘A New Era’, but what are my thoughts based on the research we do and...
News
Why Commercial Insurance should invest in brand-building
The man who buys an Aston Martin today was probably influenced by seeing it in Goldfinger in 1965. When Les Binet, one of the leading...
Podcast
Ep 5: Brand and the B2B Market
In this episode of The Insurindex Podcast, host Ben Bolton is joined by Jon Lombardo, former Head of LinkedIn’s B2B Institute and the co-founder of...
News
Four thoughts on how the RSA rebrand will play out
The brand is dead…long live the (re)brand. Ben Bolton Gracechurch Consulting RSA’s roots go back 300 years, but from the end of 2025, it will...
News
‘The Name’s Data, Clean Data’
“There is no 007 without M, Q, or the Aston Martin DB5. If you do not have the right quality, the right structure, the right...
News
Will AI synthetic research make B2B marketers sparkle?
“AI is going to be really wonderful for marketers because it’s going to take a lot of things that you don’t enjoy doing and it’s...
News
Beazley: how to build a brilliant brand in a combined 80 years
I was lucky enough to be invited to Beazley’s ‘Around the World in 80 Years’ launch event last week. The venue at the Natural History...
We are extremely proud, not only of our claims paying reputation, but our innovative solutions and our underwriting teams.
Bethany Greenwood
Group Head Specialty Risks, Beazley
News
Insurindex Exclusive: Convex rebrands to Concave after six years
News
Insurindex Summit ’25, Binet and Lombardo: ‘AI is under-hyped and will be as ‘transformational as electricity’
“I am hugely excited about AI and I’m not one of those people who jumps on every tech craze. I’ve seen lots of things that...
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