Company

Ki

Ki: Redefining Algorithmic Underwriting in the London Market

Ki is one of the most compelling transformation stories in the London Market — and a defining case study in using algorithmic technology to offer fast, committed capacity as seamlessly as possible to brokers.

Launched in 2021, Ki became the first algorithmic insurer at Lloyd’s, built from the ground up to deliver fully digital access to follow capacity. Its mission? To radically streamline and accelerate a process that had long been constrained by legacy insurance systems, siloed data, and manual workflows.

Category Leader in Digital Underwriting

Ki is a standalone company and part of the Fairfax Group. At the heart of Ki’s proposition is a proprietary algorithmic underwriting platform, developed in collaboration with UCL, Google Cloud, and Brit Insurance. This technology allows brokers to receive a tailored quote in under ten seconds — a dramatic leap forward from the days- or weeks-long wait times typical in the traditional follow market.

This is not just incremental improvement; it’s a step-change in broker enablement. Ki’s platform provides real-time access to follow capacity from some of the market’s most respected carriers, including Aspen, Beazley, QBE and Travelers.

Proven Growth Trajectory

The commercial performance tells its own story. Ki is the fastest-growing startup in Lloyd’s history, writing over $400 million in Gross Written Premium (GWP) in its first year, and doubling that figure in year two. As of 2024, Ki’s GWP exceeds $1 billion, placing it firmly in the top tier of digital-first capacity providers.

This pace is not only rare — it’s unprecedented in the history of the Lloyd’s market.

Continuous Innovation and Broker Collaboration

Ki is committed to its core proposition of offering algorithmic follow capacity as seamlessly as possible to brokers — while continuing to invest in and innovate its technology to:

  • Improve the experience brokers and clients have with Ki.
  • Get capacity as close to the risk and placing strategy as possible.
  • Continue to optimise underwriting capabilities.

This commitment to progress is reflected in how Ki works hand-in-hand with brokers to ensure its technology supports their digital aspirations and operational goals. For example, in 2025, Ki helped Howden manage their facility through the Ki platform using its broker workflow and Howden Auto Tracker — a clear example of partnership-led innovation driving better broker outcomes.

Market Recognition & Awards

Ki’s brand is now synonymous with innovation, winning several prestigious accolades in 2024 alone, including:

  • Insurtech of the Year – Insurance Broker Awards
  • Most Innovative Insurer – London Market – British Insurance Technology Awards
  • Named one of the Top 50 UK FinTechs to Work For by Welcome to the Jungle UK in 2025

What’s more, in the 2024 Gracechurch London Insurers Monitor, Ki was cited as a market leader in “Collaborative Approach” — a key differentiator in a market where relationships and service still underpin placement choices.

 Reinventing the Broker Experience

What sets Ki apart isn’t just automation — it’s the thoughtful integration of technology with broker needs and human expertise. By focusing on ease of use, instant capacity availability, and frictionless integration into existing broker workflows, Ki is redefining what best-in-class service looks like in follow underwriting.

The ability to offer simultaneous quotes from multiple carriers and streamline follow capacity placements — at scale, and in seconds — gives brokers time back, reduces operational risk, and increases deal velocity.

 

*The average time for the Ki algorithm to return line size quotes from 01 Jul 2025 to 29 Sep 2025

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Mark Allan
CEO

Dan Hearsum
Managing Director

Jan Christiansen
Chief Financial Officer

Richard Hodgson
Chief Technology Officer

Keith Parker
Chief Operating Officer