The London Market brand index 2024 ranks the Top Twenty leading London Market insurer brands according to Gracechurch, based on a combined measure of Market Share and Share of Mind.
These brands represent the true leaders in the London Market and their trusted reputations and sheer commercial power mean that they are the businesses who others follow.
The 2024 Index shows the trend changes versus 2023 and proves that what we asserted last year is correct: nothing stands still in such a competitive marketplace.
Beyond the top 20 brands are a number of highly ambitious insurers who are planning to build their brands, oust incumbents and take their place in the top group next year.
