Liberty Claims Campaign: Raise the Claims bar

June 20, 2024
By Insurindex Editor

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In June, Liberty launched a groundbreaking advertising campaign in support of their claims promise. The campaign titled ‘Raising the Bar for Claims’ focuses on LSM’s superior quality of service and features a series of ads using a neat ‘elevation’ device – cranes, travel books and even a winners podium, all lifting up to highlight the superior LSM claims offer from LSM.  The campaign also cleverly brings in messages about LSM’s joined up global claims service.

Proof points include the Gracechurch Quality Marque awards that LSM has achieved over several years.

Ben Bolton of Gracechurch comments:

“It is great to see a campaign aimed specifically at claims service, something that as far as I am aware has not been done in commercial insurance before in the UK.  The LSM campaign is properly invested, showing on taxis, station billboards and a range of other media spots, the combination of which should raise awareness of LSM’s ‘claims brand’.  This campaign represents a watershed moment in a previously under-marketed sector, where service, and claims service in particular is the new battleground to gain competitive edge.”

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