London Market brand index 2024

The London Market is the largest specialty insurance hub in the world, controlling $70bn+ of insurance business and defined by its Lloyd’s heritage and expert insurance ecosystem.

The London Market brand index 2024 ranks the Top Twenty leading London Market insurer brands according to Gracechurch, based on a combined measure of Market Share and Share of Mind.

These brands represent the true leaders in the London Market and their trusted reputations and sheer commercial power mean that they are the businesses who others follow.

The 2024 Index shows the trend changes versus 2023 and proves that what we asserted last year is correct: nothing stands still in such a competitive marketplace.

Beyond the top 20 brands are a number of highly ambitious insurers who are planning to build their brands, oust incumbents and take their place in the top group next year.

The Index is updated annually.

Index powered by Gracechurch independent Reports conducted in 2022 and based on over 20,000 data points

Brand performance measured by Market Share and Share of Mind (see Methodology for more information)

Refreshed annually to highlight the changing strength of the leading brands

Click the panels to explore the brands