News
A bowler hat, a pink bus and a drive to be different
Brokers are humans as well. They also need to be communicated with. They have choice like any consumer. They need to know there is a...
News
A New Era? Four trends that everyone at BIBA2025 should be thinking about.
The hopeful and inspiring theme of the BIBA2025 Conference is ‘A New Era’, but what are my thoughts based on the research we do and...
News
Why Commercial Insurance should invest in brand-building
The man who buys an Aston Martin today was probably influenced by seeing it in Goldfinger in 1965. When Les Binet, one of the leading...
News
Four thoughts on how the RSA rebrand will play out
The brand is dead…long live the (re)brand. Ben Bolton Gracechurch Consulting RSA’s roots go back 300 years, but from the end of 2025, it will...
News
‘The Name’s Data, Clean Data’
“There is no 007 without M, Q, or the Aston Martin DB5. If you do not have the right quality, the right structure, the right...
News
Will AI synthetic research make B2B marketers sparkle?
“AI is going to be really wonderful for marketers because it’s going to take a lot of things that you don’t enjoy doing and it’s...
News
Beazley: how to build a brilliant brand in a combined 80 years
News
Insurindex Summit ’25, Binet and Lombardo: ‘AI is under-hyped and will be as ‘transformational as electricity’
“I am hugely excited about AI and I’m not one of those people who jumps on every tech craze. I’ve seen lots of things that...
News
Marketing Summit ’25; Insurance Marketing ‘truly comes of age’
The days of networking with the chaps and doing deals over a glass of claret (or even at the Lloyd’s Box) are fading into the...
News
Why Insurance struggles to attract young talent and how the industry is working to change this
If you search for: ‘Young people in insurance’ on Google, you’ll likely find several news articles and websites discussing the talent shortage and the challenge...
Advertise Here
Contact us to find out more about our advertising packages
Become a subscriber
Insurindex subscribers benefit from bespoke Spotlight pages and a wide range of other services that help us showcase your brand and support your brand building activities.
News
AI offers huge benefits for marketers but beware the risks of commoditised creativity
Marketing is seen as one area where AI could offer significant benefits, enabling more cost-effective campaigns and increasing the speed of getting campaigns to market…music...
News
International Women’s Day: A moment to celebrate…but London’s diversity aim still off the pace
Over the weekend, we marked International Women’s Day, a reminder to celebrate and uplift women, not just on this day, but every day. But as...
News
Transforming tomorrow: Bold approaches to dementia research and innovation
Ben Bolton, Managing Director at Gracechurch talks about his time at the annual Alzheimer’s Society Research Lecture. Last week I was invited to attend the annual...
News
Marketing leaders share their insights on the London Market Brand Index Event
We recently launched the London Market Brand Index at an exclusive reception attended by over 45 marketing professionals in the City of London. The event...