Last night, we hosted an invite-only event in the City of London to launch the 2025 Brand Index. The results were highly anticipated by more than 45 senior marketing professionals in attendance.
The main speakers at the event were David Melvin, Managing Director of Insurindex; Ben Bolton, Managing Director of Gracechurch; and Julian Steedman, Managing Director of Brandex. The event was also facilitated by Jeremy Burgess, Owner of The Insurance Network.
With the latest data and insights from Gracechurch driving the new Index, Ben Bolton shared new evidence on how Insurance brands are built most effectively, and the proven potency of brand in terms of attracting high quality business.
Julian Steedman, Chairman of Brandex, said: “It is incredible to see so many senior marketing figures from the specialty insurance market together in the room. Gracechurch data is showing the importance of how brand is growing at an exponential rate and how critical it is now for carriers to make a long-term investment in brand building.”
At the event last night.
After coming out on top the previous year, Beazley has managed to maintain the top spot, with AIG, AXA, Chubb and Convex taking the other spots closely behind.
Charlie Evans, Head of Marketing Research at Beazley, said in response to Beazley’s performance:
“I think it’s gratifying to see all the hard work being appreciated and acknowledged. We do work incredibly hard as a team, and we’re constantly pushing ourselves to come up with new ideas and challenges.”
“We all challenge each other, and we are led by a CMO who’s remarkably creative and sets the tone from the top. And I think that inspires all of us in the marketing team to come up with more and more creative ideas and, you know, anything is possible!” she added.
Fiona Campbell, Digital Marketing Manager at Beazley, added: “We’ve got to keep outdoing ourselves each year, and because we’ve got such a great team to collaborate with, we just have to keep the spirit rolling.”
David Melvin, Managing Director of Insurindex, concluded: “The build-up in the room to the big reveal of the latest index was just electrifying. My congratulations to the leaders, and we look forward to another year of creative and brave brand building!”
The 2025 Brand Index table can be seen here: https://theinsurindex.com/indices/london-market-brand/london-market-brand-index-2025/