Last night, Insurindex hosted an invite-only event in the City of London to launch the 2026 London Market Brand Index. This is the fourth year of the publication of the Index and amid a tumultuous period of consolidation, the results were eagerly anticipated by more than 60 senior marketing professionals who attended.
The evening was professionally MC’d by Jeremy Burgess of The Insurance Network, who also presented the Index countdown.
Beazley maintained the top spot again, an achievement that took on greater significance given their recently agreed merger with Zurich. The market has overall shifted with the so-called incumbents QBE, AIG, Chubb and AXA XL all picking up and lining up behind Beazley.
With the latest data and insights from Gracechurch driving the new Index, Ben Bolton and Andrew Gunn shared new evidence on how Insurance brands are built most effectively, future M&A scenarios and the importance of brand to growth and profitability.
Julian Steedman, Chairman of Brandex, said:
“This was the biggest attendance yet and a testament to the growth of professional marketing in the B2B insurance sector. It was great to share the data and send an optimistic message to the marketers about the impact of creativity and making an emotional connection through your brand.”
Mark Geoghegan, The Voice of Insurance, also gave a talk reflecting on the last 20 years and commented on how the market evolves and changes constantly – phrases used today would never have been heard or used back in the day and many promises of market revolution, such as the long-lost ‘convergence’ failed to spark. Mark explained that the essential shift was to people doing what they liked and were good at and that this would speed up as technology and new capital ebbed and flowed. The message was upbeat, human and optimistic and gave fuel and inspiration to those thinking about evolving their brand propositions.
Ben Bolton MD commented:
“The Market must feel slightly chaotic for many marketers and it was good to be able to give some sense of what the data is telling us and help to provide some clues as to how best insurers can use their brands to maintain relevance. The conversations after the presentation were all about ambitious plans and developments so we are in for an exciting few years…and who know what the 2027 Brand Index will look like!”
View the 2026 London Market Brand index here.