Insurindex Exclusive: Convex rebrands to Concave after six years

As Convex approaches its 6th birthday later this month, having enjoyed huge successes since their brand launch, they continue to look to the future and today announce their rebrand to Concave. Convex has always ‘enjoyed being different’, which is one of their core values – they like to zig when others zag.

The change in focus reflects their vision to look at things from alternative perspectives and through a different lens. They believe it keeps us fresh and relevant in an ever-changing world.

Ben Bolton, Managing Director of Gracechurch Consulting, commented “This rebrand is potentially rocket fuel, it tested really well with brokers, I have never seen such positive results in testing”.

Julian Steedman, Managing Director of specialist insurance brand agency Brandex Group, commented “This really is a surprising but bold move for the brand after just six years, but I can see the logic and creativity, it is simply genius.

The brand will roll out with immediate effect.

Update: April Fools warning