Last year Beazley emerged as the leader of the London Market, topping the prestigious Insurindex London Market Brand Index with its unparalleled combination of commercial success and brand strength.
Now, with the 2025 Index just around the corner, the industry is buzzing with one key question: Can Beazley defend its title, or will a new leader rise to the top?
This annual index, powered by Gracechurch’s independent research and backed by over 20,000 data points, is the ultimate measure of influence in the competitive London insurance market.
Combining Market Share and Share of Mind, the Index showcases the true leaders of the industry – those whose reputations and performance set the standard for others to follow.
What is the London Market Brand Index?
The London Market Brand Index ranks the top 20 insurer brands that dominate the London Market, highlighting those that excel in both business success and market perception.
Each year, the rankings capture the shifting dynamics of this fiercely competitive sector, where established leaders and ambitious challengers constantly vie for the top spots.
Looking back: Beazley’s dominance in 2024
Beazley’s victory last year was a testament to its strategic innovation, trusted reputation, and commercial power. It solidified the company’s position as a trailblazer in the market, setting a high bar for its competitors.
However, as the 2024 Index showed, nothing in this space remains static, with brands rising and falling based on their ability to adapt and lead.
What’s at stake in 2025?
The 2025 Index will reveal whether Beazley has maintained its dominance or if another insurer has overtaken it.
With ambitious brands on the rise, the competition is tighter than ever. Will the disruptors succeed in breaking into the top 20, or will the incumbents reinforce their positions at the top?
The Index’s unique combination of Market Share and Share of Mind ensures a comprehensive evaluation of brand performance. It’s not just about commercial success—it’s about influence, reputation, and the ability to lead in one of the world’s most competitive markets.
As the release of the 2025 London Market Brand Index approaches, all eyes are on Beazley and its competitors.
Will the reigning champion hold firm, or will a new leader rise to claim the spotlight? This year’s rankings promise to provide a deeper understanding of the forces shaping the future of the London insurance market.
Stay tuned for the full unveiling of the 2025 London Market Brand Index – the ultimate guide to the brands defining the next era of insurance leadership.