We recently launched the London Market Brand Index at an exclusive reception attended by over 45 marketing professionals in the City of London.
The event featured discussions from David Melvin, Managing Director at Insurindex; Ben Bolton, Managing Director at Gracechurch; and Julian Steedman, Managing Director and Chairman at Brandex.
Attendees acknowledged the collaborative nature of the industry, with a shared commitment to supporting one another and enhancing marketing strategies.
The strong turnout reflected how marketing is gaining traction in the sector, with discussions on how brands can create meaningful experiences for brokers, even on a smaller scale. Many attendees found value in the event’s insights, with some noting improvements in their company’s brand recognition.
Overall, the event showcased a shift toward a more strategic, data-driven approach to branding in the insurance market.
Here’s what some senior leaders had to say about the event and their key takeaways:
Ashley Stockwell, Chief Marketing Officer at Convex Insurance
“I think it’s great to get the sort of brand and marketing community together from the London Market. I think from this particular event, I think it’s the realisation for people that we are all consumers and learning some lessons from consumer brands and bringing those ideas into B2B marketing, actually is absolutely the right thing to do.”
Monique Retief, Group Marketing Manager at Canopius
“We have an amazing industry here, everyone’s just gonna face each other and we’re going to pull each other up. It’s that understanding of the consumer, understanding the profile and then leveraging on that, is what is going to make your marketing that much better.”
Ben Bolton, Managing Director at Gracechurch
“I mean, as an event, I think it’s been great. I mean, we’ve got double the numbers of marketing people from last year and that in itself tells a story I think about how important marketing’s becoming, not just our data.”
Jonathan Watson, Chief Marketing Officer at IQUW
“I think what some brands will have to understand is that to create those kind of really memorable moments for brokers, they might have to do it on a lower scale.”
Gemma Bingham, Communications Manager at Aegis London
“It’s great to see who’s up there in the rankings. Bit of insights that I can take, you might see me taking a photo of a couple of slides that I can just go around to show internally. Marketing Recall. I can see Aegis London have gone up which is great on the bar chart.”
Charlie Evans, Head of Market Research at Beazley
“I think it’s really encouraging that the market is really beginning to take brand and marketing seriously, and hopefully we are leading the charge and everyone wants to follow us, but I think it’s super great to see that they’re really thinking about brand.”
To watch the full interviews, click here.