London & International Insurance Brokers’ Association (LIIBA)

The Global Voice of Londons Insurance Brokers

The London & International Insurance Brokers’ Association (LIIBA) represents the brokers who place and service the vast majority of business in the Lloyd’s and London Market – the world’s leading hub for specialty insurance and reinsurance.

LIIBA’s members collectively account for over 95% of the Lloyds broking market and are active in more than 200 territories worldwide. From cyber risks in North America to renewable energy projects in Asia, natural catastrophe cover in the Caribbean, and infrastructure development in Africa, LIIBA brokers connect global clients with the solutions they need.

Connecting Brokers to the World

Whether supporting a multinational entering new markets or a local enterprise seeking international cover, LIIBA’s members deliver solutions that span borders and industries. The association ensures they have the platform, influence, and support to continue leading globally.

What LIIBA Does

  • Championing brokers worldwide – representing members to regulators, governments, and global bodies, including the UK government, European Union, US authorities, and international standard setters such as the IAIS.
  • Shaping global markets – ensuring London’s systems, processes, and standards remain world-class, so international clients continue to choose the London Market.
  • Supporting cross-border business – providing guidance on regulation, taxation, and compliance across multiple jurisdictions to smooth international trade.
  • Promoting diversity & opportunity – through its Belonging LIIBA programme, opening pathways for the next generation of international talent into the London Market.

Why LIIBA Matters

  • Global reach – London brokers place business from over 60% of the worlds largest corporations.
  • Scale – London accounts for more than £80 billion in premiums annually, much of it from overseas clients.
  • Expertise – brokers bring together capital and clients across borders to create innovative solutions for the world’s most complex risks.

LIIBA ensures that brokers’ voices are heard from Whitehall to Brussels, Washington to Singapore, safeguarding London’s position as the leading global marketplace for risk.

Available to download now

The Innovation Imperative: Why brokers matter more than ever

As global risks grow more complex, brokers are playing an increasingly vital role. However, regulatory perspectives, especially in the London Market, still tend to view broking as little more than a transactional “distribution cost,” overlooking the deep advisory, placement, and client advocacy expertise brokers deliver every day.

To challenge this perception, the London and International Insurance Brokers’ Association (LIIBA) has partnered with Gracechurch and Trimstone Partners on a dedicated research initiative. This project aims to provide a robust, data-driven picture of the broker’s true value within today’s insurance ecosystem. The findings will be unveiled in advance of the CIAB Conference in October.

Download the report 

Sponsored by

LIIBA’s Chris Croft, Shepherd Global’s Holly shepherd and Trimstone’s Andrew Owen share their views on the upcoming report, The Innovation Imperative: Why Brokers Matter More Than Ever, which will be launched at the CIAB Insurance Leadership Forum.

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