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Zurich drops “Z” from social media branding
Brands have to be managed and part of that is to remain relevant and adaptive to external change: so, if your brand becomes associated with...
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We’ve revealed the top London Market Employer Brands!
The London Market faces a looming talent gap, a lack of diversity and spiralling wage inflation. Against that backdrop, Employer Brand is becoming ever more...
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Are you an Adidas, Nike – or perhaps a Prada trainer (sneaker!)?
Nike and Adidas have been competing to lead the charge in the training-shoe market for as long as I can remember. What on earth has...
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Lloyd’s Market scandals: the reputational ripple effect that damages us all
“I don’t mind you losing me money occasionally, but never lose me my reputation.” Robert Hiscox to a fellow Hiscox executive The Insurance Market is founded...
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How should insurance brands act in desperate times?
“People don’t buy what you do or how you do it, they buy why you do it.” Simon Sinek In an uncertain world, Insurer brands...
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Introducing Insurindex
Insurindex, the independent ranking of insurance brands in the London Market, launches today: 9 March 2022. Brand, though a concept not always well understood in...
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The evolution of the insurance ecosystem; making insurtech partnerships work for your brand
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Why women don’t want to place business with you
Recent research from Gracechurch Consulting has found that female brokers are less likely than their male peers to trust insurers, creating a trust gap that...
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Four predictions for a post-pandemic London Market
The Covid-19 pandemic changed the way many businesses operated – almost overnight. As we begin to emerge from the pandemic, Ben Bolton, founder and managing...
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Soft underwriting skills are a strong predictor of profitability; which shows the importance of people in brands
Argenta Private Capital Management’s recent independent analysis of Gracechurch’s Leading Underwriter dataset highlights a positive correlation between the ranked underwriters and syndicate profitability. This follows...
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Three things that define a power brand
“When I write an advertisement, I don’t want you to tell me that you find it ‘creative’. I want you to find it so interesting...
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Power Brands versus Challenger Brands
The commercial insurance market has always been characterised by those businesses that are specialists and those which are generalists; think delicatessens compared with hypermarkets. There...