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In it’s second year, the Gracechurch Underwriting Service Quality Marque is awarded to UK and London Market underwriting teams who meet our service quality standards and provide an excellent experience to their brokers and end-clients.
The SQM is based on the Net Promoter Score (NPS) achieved by each team over the previous year, combined with high scores on the customer-centric metrics of Collaboration and Customer focus. This means that brokers can confidently recommend these insurers to clients.
Congratulations to the seven insurers who achieve the London Market Underwriting SQM in 2025. Our most recent LIM shows that underwriter service has improved overall in the London Market.


For the second consecutive year, Arch is the only insurer to receive both the London and UK Service Quality Marque in underwriting. This recognition highlights its commitment to quality service across the business, with its team of leaders consistently praised by brokers.




IQUW continues to go from strength to strength, and we are delighted that it has been awarded the Service Quality Marque in underwriting for the first time, thanks to its consistently high level of service, particularly in client focus. Well done team.

Receiving the SQM for the second consecutive year is a testament to The Hartford’s strong service focus, highly respected by brokers across various classes. In 2024, its service has continued to improve, and we look forward to another successful year for The Hartford team.

TMK’s reception of the 2025 Underwriting SQM stands testament to its deep client focus and commitment to high-quality client care. Claims handling, team knowledge and efficiency are hallmarks of the TMK offering: brokers are confident that neither they nor their end client will be left stranded if things go wrong.
Congratulations to the three insurers who have achieved the UK Market Underwriting SQM in 2025. We hope to see even more Insurers build on their performance and achieve the SQM in the next year.


Allianz has once again been awarded the Service Quality Marque in underwriting, recognising their outstanding commitment to delivering high-quality underwriting services. Their unwavering focus on innovation, customer-centric solutions, and operational excellence continues to set a new benchmark in the industry.

For the second year, Arch is the only insurer to be awarded the London and UK Service Quality Marque in underwriting. This demonstrates its approach to quality service across its business, where its team of leaders is among the most frequently commended by brokers.

AXA is one of only three insurers awarded the Underwriting 2025 SQM. Brokers rate AXA highly for its excellent communication, flexible underwriting, and strong customer-centric approach. Positive performance on broker relationships also means outperforming the competition when brokers choose where to place business. Congratulations to AXA UK on this notable achievement.