08:30 – 09:30 : Arrival and breakfast buffet
09:30 – 09:45 : Welcome and Introduction
09:45 – 10:30 : Murat Demiral and Ben Bolton on the latest global trends in marketing and research
10:30 – 11:00 : Q&A Murat Demiral, Ben Bolton, Julian Steedman
11:00 – 11:15 : Break
11:15 – 12:00 : Keynote: “Marketing as a financial investment.” Les Binet
12:00 – 12:45: Q&A with Les Binet
12:45 – 13:45: Buffet lunch
13:45 – 14:30: “B2B Marketing In an age of AI” – Jon Lombardo – Evidenza
14:30 – 15:15: Q&A with Jon Lombardo and Les Binet
15:15 – 15:30 : Break
15:30 – 16:30 : “Secrets of using research effectively in Brand programmes” – Lee Jones, Canopius, Ben Bolton Gracechurch and Chris Ward, BrandexAdvisory
16:30 – 16:45 : Closing remarks