The importance of a compelling Employee Value Proposition

June 5, 2024
By Insurindex Editor

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Last week we launched the 2024 London Market Employer Brand Index, based on Gracechurch data and research. Interestingly, less than a third of the top 12 Employer Brands in this index had any form of compelling and visible Employee Value Proposition (EVP). As we head toward a soft market for the first time in some 6 years, maybe some of the members of the C-Suite in the London Market have forgotten the importance of Employer Brand and an effective and compelling Employee Value Proposition (EVP)?

The best Employer Brands understand what good looks like and what appeals to not only the top, but more importantly, the right talent. These organisations have a compelling and visible EVP.

A compelling and visible EVP can become your organisation’s MVP – your ‘Most Valuable Player’ –

  • Differentiating you from your competitors;
  • Categorising that unique strategy that defines both who you are as an employer and what you offer to your employees.
  • Answering that one question so often asked by employees: ‘What’s in it for me?’

Such an EVP will:

  • Be a combination of the Essential and the Differentiating, of the Contractual and the Experiential.
  • Align with and enhance your corporate brand, whilst embodying your brand values.
  • Not only be relevant, impactful and purpose-led, but more importantly be unique to your organisation.
  • Attract not only the right skills, talent, and experience, but also the right match for your business.
  • Constantly evolve.

Our Employer Brand Index is underpinned by Gracechurch data and research. Get in touch if you would like to learn more.

View the 2024 Employer Brand Index here:

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