TinTech 2022: The value of brands

December 7, 2022
By Ben Bolton, Managing Director of Gracechurch

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“Brand is an investment, and not a cost.”

Julian Steedman and Ben Bolton, Insurindex founders, jointly took to the stage at TinTech 2022 to present on the value of brands.

The session was part of the Innovation Stage and every audience member was wearing headphones to avoid noise distraction(!).  While this initially felt like being in a ‘silent disco’ it actually worked well and there were plenty of positive reactions and discussion to what was a new and different topic for an mainly tech audience – a sign of how much more joined up the insurance world is becoming.

Watch some of the presentation below…

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