{"id":3319,"date":"2022-10-06T12:44:50","date_gmt":"2022-10-06T12:44:50","guid":{"rendered":"https:\/\/theinsurindex.com\/?page_id=3319"},"modified":"2023-06-05T13:48:30","modified_gmt":"2023-06-05T13:48:30","slug":"methodology","status":"publish","type":"page","link":"https:\/\/theinsurindex.com\/methodology\/","title":{"rendered":"Methodology"},"content":{"rendered":"<div id=\"cs-content\" class=\"cs-content\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>MethodologyBrand Indexes Insurindex Brand leadership is determined based on two key brand metrics: \u00a0\u2018Share of Mind\u2019 (SoM):\u00a0 SoM is derived from a spontaneous awareness question which asks survey responders to mention the first three companies that come to mind. \u2018Market Share\u2019(MS):\u00a0 MS is based on a question which asks survey responders in a representative study which companies they have used &#8230; <\/p>\n<div><a href=\"https:\/\/theinsurindex.com\/methodology\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank-4.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/theinsurindex.com\/wp-json\/wp\/v2\/pages\/3319"}],"collection":[{"href":"https:\/\/theinsurindex.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/theinsurindex.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/theinsurindex.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/theinsurindex.com\/wp-json\/wp\/v2\/comments?post=3319"}],"version-history":[{"count":7,"href":"https:\/\/theinsurindex.com\/wp-json\/wp\/v2\/pages\/3319\/revisions"}],"predecessor-version":[{"id":4160,"href":"https:\/\/theinsurindex.com\/wp-json\/wp\/v2\/pages\/3319\/revisions\/4160"}],"wp:attachment":[{"href":"https:\/\/theinsurindex.com\/wp-json\/wp\/v2\/media?parent=3319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}