The brand power index for
the insurance market
the insurance market
The 2022 Insurindex employer brand index ranks the current leading employer brands based on underwriter opinion.
The leading brands will have better talent attraction and retention than the average player. Employer brands are generally not well regarded by peers so any brand ‘edge’ gained in this index indicates competitive talent appeal that should lead to superior performance.
The leading employer brands’ performance is measured on familiarity and the likelihood of being recommended.
Employer brand recommendation is driven most strongly by reputation for:
- Strong leadership
- Clear values
- Quality people
The employer brand index is ‘Powered by Gracechurch’. Further employer brand tables will be published in late 2022 (claims and broking).
The Gracechurch Employer Brand Monitor measures in detail the reputation of over 20 leading London Market Insurers, among Underwriting and Claims talent, providing key benchmarks and recommendations on how to make your Employer Brand effective and market-leading.
Go here for more information on the Gracechurch Employer Brand Monitor.