London Market Insurers Employer Brand Index 2024

The 2024 Insurindex Employer Brand index ranks the current leading employer brands based on the opinions of underwriters and claims professionals.

The leading brands are likely to have better talent attraction and retention than the average player. Any brand ‘edge’ gained in this index indicates competitive talent appeal that should lead to superior performance.

The leading Employer Brands’ performance is measured on familiarity and the likelihood of being recommended as a place of work.

Employer Brand recommendation is driven most strongly by reputation for:

• Good culture
• High quality staff
• Good reputation
• Opportunities for career progression

The Gracechurch Employer Brand Monitor 2024 is an independent study of Underwriters and claims professionals in London Market Insurers. The Report is based on over 400 interviews conducted in 2023. The study evaluates in detail the employer brand strength of over 20 London Market Insurers, providing key benchmarks and recommendations on the most effective strategies to ensure that Insurers both retain and attract the best talent available.

The Employer Brand Index is derived from the Gracechurch study and calculated based on i) the measured familiarity with Insurer brands and ii) the likelihood of being recommended as a place of work.