2024 London Market Brand Index

December 18, 2023
By Insurindex Editor

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As we near the end of the year and start to look forward to 2024, we are excited to announce the launch date of the 2024 London Market Brand Index.

The London Market is the largest specialty insurance hub in the world, controlling $70bn+ of insurance business and defined by its Lloyd’s heritage and expert insurance ecosystem.

The London Market brand index ranks the top 20 leading London Market insurer brands according to Gracechurch, based on a combined measure of Market Share and Share of Mind.

These brands represent the true leaders in the London Market and their trusted reputations and sheer commercial power mean that they are the businesses who others follow.

Beyond the top 20 brands are a number of highly ambitious insurers who are planning to build their brands, oust incumbents and take their place in the top group next year.

The launch of the 2023 London Market Brand Index took place at the Eight Club in the City of London. Senior marketing professionals from leading insurers attended to witness the big reveal of the top-performing brands, as well as getting the chance to celebrate and network with peers from the industry.

We will be launching the 2024 index in a similar style on 27 February 2024, with the top 20 being published in The Insurer and on Insurindex the following day. Follow us here to get the latest updates.


As a reminder of the Leading London Insurer Brands for 2023, the current leading five Powerbrands are:

  • Liberty Specialty Markets
  • AXA XL
  • Beazley
  • QBE
  • Chubb

See the full Index here to get a reminder of which 20 London Market brands are the strongest in 2023 here.

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